Client Segment:
Syndicated Report

Method:
A qualitative and quantitative mixed-methods approach was employed to analyze the prevalence and mechanisms of UPI-related scams.

Data Collection:
Incident Data Analysis: Collected and analyzed data from reported scam incidents involving UPI transactions over the past two years, identifying patterns and common characteristics of scams. Collaborated with financial institutions and regulatory bodies to gather comprehensive data on these reported UPI scams.

Surveys and Interviews: Conducted surveys with victims of UPI scams to gather firsthand accounts of their experiences, focusing on the circumstances leading to the scams and the methods used by scammers. Additionally, conducted in-depth interviews with law enforcement and cybersecurity experts to gain insights into the tactics employed by scamsters and the challenges in combating such fraud.

Focus Group Discussions: Organized focus group discussions with consumers to explore their awareness of UPI scams, common phishing tactics, and security practices they follow while using digital payment platforms.

Thematic Analysis: Employed thematic analysis to identify recurring themes from qualitative data, such as common scam tactics (e.g., phishing messages, fake apps) and consumer vulnerabilities (e.g., lack of awareness).

Root Cause Analysis: Utilized root cause analysis techniques, such as the “5 Whys” method, to delve deeper into the underlying reasons for the success of these scams, exploring both technical vulnerabilities and behavioral factors among users.

Statistical Analysis: Analyzed quantitative data to determine the frequency of various scam types and the demographics most affected, providing insights into who is most at risk.


Findings:
The sentiment analysis provided the client with valuable insights into brand perception.
Key takeaways included:
Identification of key positive themes, such as product quality and customer service, which contributed to favorable sentiment.
Recognition of negative sentiment drivers, such as pricing concerns and product availability issues, enabling the company to address specific areas for improvement.
Overall sentiment trends indicated a gradual improvement in brand perception following targeted marketing efforts.

Solution:
Based on the findings, the company was able to: Refine its marketing strategies to emphasize positive aspects of the brand in communications and advertising.
Develop action plans to address negative feedback, improving customer experiences and satisfaction.