Client Segment
A prominent player in the automotive and inverter battery market seeking to enhance pricing strategies and product positioning.

Methods:
Research Design
Implemented a comprehensive market study focusing on competitor pricing strategies and retail practices across various regions.

Data Collection
Collected data from multiple retailers, analyzing pricing for a selection of premium SKUs and their discounted counterparts.

Analysis
Employed comparative analysis techniques to identify discrepancies in pricing, determining how competitor strategies impacted the perceived value of the client’s premium products.

Findings:
The analysis revealed that several premium SKUs were being sold at significantly discounted rates by retailers, undermining their perceived value. This insight allowed the client to adjust pricing strategies effectively, reinstating the premium positioning of their products.