Client Segment:
A leading tyre manufacturer aiming to optimize pricing strategies in a competitive landscape.

Method:
Conducted a detailed benchmarking study targeting the pricing of various tyre models in comparison to competitors.
Data Collection: Gathered pricing information from a wide range of retail outlets, focusing on the client’s product lines and key competitor offerings.
Analysis: Analyzed the collected pricing data to assess the positioning of the client’s tyres against competitors, particularly in terms of premium models that were facing heavy discounting.

Findings:
The findings indicated that certain tyre models were being sold at lower prices than intended, risking their premium perception in the market. Retailer discounting strategies were impacting sales and brand loyalty.

Solution:
In response, the client adjusted pricing for several models, increasing prices where appropriate to reinforce their premium positioning. This strategic move aimed to mitigate the impact of discounting practices and improve overall brand perception in the market."