Client Segment:
A leading global beverage company focused on enhancing its market presence and sales performance through strategic insights.

Method:
A quantitative research approach was employed, integrating sales data analysis and market research to assess the effectiveness of current strategies and identify areas for improvement.

Data Collection
Quantitative Data Collection: Sales Data Analysis: Collected and analyzed sales data from various distribution points, focusing on:
Total market population for soft drinks in the targeted regions.
Sales volume and revenue generated over specific periods.
Market Surveys: Conducted surveys to gather insights on consumer behavior and preferences, focusing on:
Awareness levels of the brand within the population.
Frequency of purchase and average spend per transaction.

Analysis
PITA Model Application: Population: Estimated the total number of potential consumers within the targeted market segments.

Incidence: Analyzed the percentage of the population currently purchasing the beverage, assessing penetration rates and identifying gaps.

Transaction Rate: Measured the frequency of purchases among consumers, highlighting engagement levels and loyalty.

Amount: Evaluated the average transaction amount spent on beverages, providing insights into pricing strategies and consumer spending behavior.

Advanced Techniques:
Utilized advanced statistical techniques to identify patterns and responses in consumer behavior, allowing for more nuanced insights into purchasing trends and brand performance.

Findings:
The research enabled a comprehensive understanding of the beverage company's market position using the PITA model. Key insights included:
Identification of the target population and the current market penetration levels, which informed strategic marketing decisions.
Insights into consumer purchasing behaviors, highlighting areas of high engagement and potential opportunities for increased sales.
Recommendations for optimizing product offerings and promotional strategies to enhance overall market performance.