Evaluating the Efficacy of the UPI Safety Awareness Campaign
To evaluate the effectiveness of the new television commercials (TVCs) within the UPI Safety Awareness Campaign, assessing their engagement and impact on the target audience. The research aims to gather integrated feedback to optimize future advertising strategies.
Post Campaign Evaluation
Client Segment:
A leading organization in the payments sector focused on enhancing digital payment solutions and safety awareness.
Method:
Research Design: A mixed-methods approach was implemented, combining qualitative focus groups and quantitative surveys to gather comprehensive insights into audience perceptions and reactions to the new TVCs.
The study included a balanced representation of users and non-users (70:30 quota), focusing on decision-makers or influencers in household purchase and payment decisions.
Solution:
The research enabled the organization to understand the effectiveness of its new TVCs in engaging the target audience and addressing the objectives of the UPI Safety Awareness Campaign. Strategic recommendations were made to enhance future advertising approaches, ensuring continued resonance and impact in promoting the safety and convenience of UPI transactions.