Client Segment:
Management Consulting Firm

Method:
Research Design:
A mixed-methods approach was employed, integrating both quantitative and qualitative research methodologies to gain a comprehensive understanding of dealer perceptions of the target NBFC. This design did facilitate a deeper exploration of attitudes, behaviors, and experiences related to financing products in the 2-wheeler, consumer durables, and tractor segments across North, West, and East India.

Data Collection
Quantitative Data Collection:
Structured Questionnaire: A structured questionnaire was developed to capture quantitative data on dealer awareness, satisfaction levels, and perceptions regarding the target NBFC and its competitors.
The questionnaire included:
Multiple-choice questions
Rating scales (e.g., Likert scale) for satisfaction and importance ratings
Demographic questions to segment the data

Qualitative Data Collection:
In-depth Interviews: Semi-structured interviews were conducted with dealers to gather qualitative insights. This included: Open-ended questions to explore experiences and opinions related to the target NBFC
Probes to gain a deeper understanding of specific issues or suggestions
Focus Group Discussions

Quantitative Analysis: Statistical analysis tools were utilized to analyze the quantitative data collected from the questionnaires.
Key techniques included: Descriptive statistics to summarize dealer awareness and satisfaction levels
Cross-tabulation to identify trends and patterns across different dealer segments and regions
Comparative analysis to evaluate the target NBFC against competitors based on key metrics.
Thematic analysis was conducted on the qualitative data from interviews and focus groups. This process involved: Identifying recurring themes, patterns, and insights related to dealer experiences and perceptions
Coding responses to facilitate the organization of qualitative data
Extracting key quotes and narratives that illustrated dealer sentiments and suggestions.

Findings:
The research enabled the client to understand the perceptions of the target NBFC among dealers across various regions in India. Key insights included dealers' levels of awareness regarding the NBFC’s offerings, their satisfaction with current financing options, and the factors influencing their choice of financing partners. The qualitative insights revealed specific strengths and weaknesses of the NBFC in comparison to competitors, as well as opportunities for improving dealer relationships and enhancing service delivery.