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Our Projects
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Dealer Perception of Target NBFC
To assess the perception of the target NBFC among dealers in the 2-wheeler, consumer durables (CD), and tractor segments across North, West, and East India. This will help the client (a private equity firm) understand the target company's competitive positioning and opportunities for growth.
Evaluating the Efficacy of the UPI Safety Awareness Campaign
To evaluate the effectiveness of the new television commercials (TVCs) within the UPI Safety Awareness Campaign, assessing their engagement and impact on the target audience. The research aims to gather integrated feedback to optimize future advertising strategies.
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