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Case Studies

To investigate and understand the root causes of scams involving UPI transactions, identifying key vulnerabilities and scammer tactics to develop preventive measures.

To conduct a comprehensive Customer Satisfaction (CSAT) assessment to identify key drivers of customer satisfaction and areas for improvement in the customer experience.

To implement a 360-degree feedback system aimed at providing comprehensive insights into employee performance from multiple perspectives, fostering a culture of continuous improvement and development.

To determine the feasibility and optimal locations for charging stations for e-rickshaw drivers in the Delhi NCR region, utilizing both qualitative and quantitative research methods combined with innovative technology.

To conduct a sentiment analysis of social media conversations, online reviews, and customer feedback to assess brand perception, identify strengths and weaknesses, and guide marketing strategies.

To analyze sales performance using the PITA (Population, Incidence, Transaction, Amount) model, aimed at identifying opportunities for growth and improving market penetration in the soft drink sector.

To assess brand equity using Aaker's Brand Equity Model, focusing on brand awareness, brand associations, perceived quality, and brand loyalty.

To conduct a comprehensive study across multiple countries—Brazil, India, Mexico, and Indonesia—with the aim of understanding user needs and assessing the customer decision journey related to the company’s business model.

To conduct an employee engagement assessment to gauge employee sentiments, concerns, and expectations during the merger process, providing insights to facilitate effective communication and integration strategies.

To conduct an opinion poll to understand voter attitudes, preferences, and potential voting behavior, providing strategic insights for the party's election campaign.

To assess the perception of the target NBFC among dealers in the 2-wheeler, consumer durables (CD), and tractor segments across North, West, and East India. This will help the client (a private equity firm) understand the target company's competitive positioning and opportunities for growth.

To evaluate the effectiveness of the new television commercials (TVCs) within the UPI Safety Awareness Campaign, assessing their engagement and impact on the target audience. The research aims to gather integrated feedback to optimize future advertising strategies.

To conduct a comprehensive brand study aimed at evaluating brand performance and resonance among relevant audiences. The study intends to assess campaign and event effectiveness, aiding informed strategic and investment decisions to enhance the brand, particularly in the contexts of talent acquisition and retention, as well as collaboration with partners.

To understand the prescription practices and preferences of healthcare professionals regarding the use of Butterfly needles, with the aim of enhancing product positioning and marketing strategies.

To understand the decision-making journey of mechanics and develop a loyalty program that enhances engagement and retention by aligning with their preferences for rewards.

To conduct competition benchmarking to identify retail pricing of specific SKUs, enabling the client to adjust their pricing strategy and maintain product premium status.

To perform competition benchmarking to understand retail pricing trends, ensuring the client could adjust their pricing to better align with market positioning and demand.

To conduct competition benchmarking to analyze retail pricing of tile products, ensuring the client can strategically adjust prices to maintain premium status and optimize sales.

To conduct competition benchmarking to analyze retail pricing of pipe products, enabling the client to strategically adjust prices while maintaining premium status.

To conduct comprehensive research to support the launch of e-bikes and assess market demand for e-rickshaws. The study aimed to understand consumer preferences, behaviors, and decision-making processes in the electric vehicle segment.

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